GreenPlate
For SaleSustainable meal planning and grocery delivery
About This Startup
GreenPlate helps environmentally-conscious consumers plan meals with sustainable ingredients and get groceries delivered with minimal packaging. The platform features zero-waste recipes, carbon footprint tracking, and partnerships with local organic farms.
We built a loyal community of eco-conscious users, but struggled to achieve unit economics that work with delivery costs. The concept is proven but needs a larger player or different geographic focus.
Why We're Selling
After 2 years, we haven't been able to crack the unit economics for last-mile delivery in our market. Both founders have received full-time offers and need to move on. The technology and user base are solid - this needs someone with logistics expertise or a different market approach.
What's Included
- React Native mobile app (iOS + Android) + React web dashboard
- Node.js backend with recipe database (2,400+ recipes)
- Domain, branding, and social media accounts (12K Instagram followers)
- 3,100 registered users, 890 monthly active
- Supplier relationships with 8 local organic farms
- All recipe content and food photography
Tech Stack
Growth Opportunities
- Partner with grocery chains instead of handling delivery
- License recipe content to meal kit companies
- Expand to markets with better logistics (EU, urban areas)
- B2B pivot - corporate sustainability programs